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Home / Published Stories / Email Marketing / Story Page

Story Page

Interviewed: August 12, 2014
Video: 41 minutes 57 seconds

Full Interview

Discussion:

Discovery
Solution
Results
Engagement

 

 

 Click any topic of interest to proceed to that segment of the interview

Engagement
Engagement Button
 
Attentive
Remembering Conversation details
Custom Solutions
Attentive
Motivation
 
Responsive
Responsive Button
 
Answering Questions
Adequate answers to your questions?
Common language or technospeak?
Answering Questions
 
Resolving Issues
Did you have any issues?
How long did it take to resolve the issue(s)?
Resolving Issues
 
Phone Calls
Multiple calls required to receive a return call?
Quick response to returning calls
Did you receive clear answers?
Phone Calls
 
Emails
Multiple emails required to receive a return email
Quick response to returning emails
Did you receive clear answers?
Emails
 
 
 
Organized
Did they provide with a list of actions items?
Deliverable dates for each action item?
Did they meet those deliverable dates?
Organized
Organized Button
 
 
 
Caring
Immediate recognition when calling?
Human answers vs voicemail
Remembering personal information
Remembering and acting on customizations?
Caring
Caring Button
 
Results
Results Button
Success
Success Button
 
New Leads
Where did your new Leads come from
Email Shares
Landing Pages
Website
Social Media
New Leads
Motivation
 
Conversations
Email
Social Media
Phone
Conversations
Motivation
 
New Business
New Clients
How many did you get
Was there an immediate ROI
Returning Clients
What triggered the Comeback
> Repeat of past sales
> Add-ons
> Purchase something different
New Business
New Business Button
 
 
Timing
Meeting Schedules
Were issues resolved in a timely manner?
Timing
Timing Button
 
 
Cost
Unexpected charges
Total cost higher than you anticipated?
Cost-saving or budget-friendly alternatives
Cost
Cost Button
 
 
Traffic
Do you have figures demonstrating an increase?

Were statistics provided detailing the source(s) of your traffic? (email shares, landing pages, etc.)
Traffic
Traffic Button
 
Solution
Solution
 
Strategies
Developing New Leads
Staying Connected
Converting current Prospects to Customers
Segmenting Campaigns
Strategies
Motivation
 
 
Tactics
Auto-responders
Landing Pages
Website Re-furbishing
Tactics
Motivation
 
Construction
Construction Button
Approval Process
Clear Proposal
Extensive Editing
Normal
Misunderstandings
Approval Proc.
Approval Process Button
 
 
Campaigns
Strategies
Sequencing
Addressing your objectives
Did they roll out on time?
Campaigns
Campaigns Button
 
Discovery
Discovery Button
 
Motivation
Stay Connected
Nurture Prospects
Education
Automation for New Leads
Motivation
Motivation
 
Selection
Selection Button
 
Contact
How did you make contact
They called you
Referral
Prospecting
You called them
Recommendation
Searching
Social Media
Contact
Contact Button
 
Deciding Factors
Deciding Factors Button
 
Experience
Technology
Best Practices
Your Industry
Experience
 
Knowledge
Differences between major email platforms
Design styles that match your audience
Grouping prospects
Implementing campaigns
Knowledge
 
 
Track Record
 
Attitude
 

Discovery

Motivation
Selection

Contact
Deciding Factors

Experience
Knowledge
Track Record
Attitude

Solution

Strategies
Tactics
Construction

Approval Process
Campaigns


Results

Success

New Leads
Conversations
New Business

Timing
Cost
Traffic

Engagement

Attentive
Responsive

Answering Questions
Resolving Issues
Phone Calls
Emails

Organized
Caring

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