Interviewed: August 12, 2014
Video: 1 minute 43 seconds
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eXtra Contact provides statistics for each campaign that reports which recipient clicked what link to go to the website. It addition to eXtra Contact’s reports, his own company tracks traffic to the website in a general sense, and they see a direct correlation between the newsletter, and an immediate spike in traffic.Traffic – well, we are kind of repeating ourselves a little bit. I’m not sure how we got to this point, but I think what you said was that you don’t necessarily have figures, but you are seeing an actual increase in your traffic – your are getting email responses. OK, this is traffic to your website. Do you have knowledge about how many people are getting to your website from your email. Are they clicking email links to go to your website, are they going there from an email share. Are people clicking on your links from the share. Do you have knowledge about how you are getting traffic to your website, based on this email campaign that you are doing?
Adriano
The program, through eXtra Contact – there is a report at the end of every newsletter campaign, and it tracks who clicked what, where, and when. So if I have links to my website, it actually tells me which individual contact clicked on what link to the website. And I know my company also tracks clicks to our website on a monthly basis, and there is usually a spike whenever the newsletter goes out because it is drawing people to the website that normally wouldn’t have gone there, for a brochure or a video or some more information. So yes, it does tell you who is clicking on your website and we can see that in our in-house tracking of our website, that there is an increase when the newsletter goes out.