Interviewed: August 12, 2014
Video: 3 minutes 4 seconds
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Adriano really utilizes a small subset of the capabilities available, because of the needs of his marketplace. Due to the fact that his competition is somewhat inactive in email marketing, he chooses to keep a low profile as far as introducing too much technology or social media-type tactics, because it still keeps his company in a leadership position.OK, great. If we go to tactics. Any type of Auto-responder? An auto-responder is a tool that email marketers use so that if somebody were to go to your, say your web page from an email maybe they go to your web page or landing page and they click on a link say to get some type of a whitepaper or something, or sign up for a little mini-course or anything like that, what the auto-responder will do is it will keep track of a specific set of email messages it will send out in a certain order to the recipient to kind of nurture them along. Are you doing anything like that at this point?
Adriano
No, I would say I probably use less than 50 percent of a program like this. I’m not running a blog, for example, and that’s just based on the guys and girls that are receiving my newsletter. A lot of my customers probably don’t receive anything like this from any of their other suppliers. They certainly don’t receive anything like this from any of my competitors. So, I’m already sort of 2 or 3 steps ahead of what anyone else is doing in this industry. So I try to limit the amount of technical stuff – I don’t run a Facebook page, I don’t run a twitter account, I don’t run a blog. So a lot of this other features that the program probably offers value to other industries, I don’t really get too involved in.
My Review Help
OK, Landing Pages. I believe you had one landing page, that I saw, that had a bunch of contact information. If you click on the – I believe it is the icons at the top of your newsletter, you end up going to this one landing page. Any other type of landing pages, and did David do anything to help come up with newlanding pages or suggest new landing pages or anything like that?
Adriano
We may have talkedabout it once or twice. I don’t recall getting into it too heavily. Again, my newsletter is probably a little bit low-tech when it comes to that sort of thing. I’m just basically trying to drive people to our website, our homepage and obviously, I get a record of that. But when we get into stuff like auto-responders and landing pages, and I think there is another called re-furbishing you have on your list here. I don’t know what else to tell you. I don’t personally take the time to get involved in that kind of stuff.
My Review Help
OK, no problem. Do you feel like eXtra Contact would have had the capabilities to re-furbish your website if you needed it? Could they have helped you with re-furbishing?
Adriano
Yes, the offer has been made a couple of times. I just don’t make the decision to go ahead with that or not. But I’m confident they have the ability to do that.