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Home / Published Stories / Email Marketing / Story Page / Adriano M Customer Story – New Business Facet

Adriano M Customer Story – New Business Facet

Interviewed: August 12, 2014
Video: 0 minutes 56 seconds

Results
Success
New Business

Segment:
Section:
Facet:

Discussion:

New Clients
How many did you get?
Was there an immediate ROI?

Returning Clients
What triggered the comeback?
      Repeat of past sales
      Add-ons
      Purchase something different

PLAYER NOTE:If you are on a mobile device, you will need to click play after you’ve clicked a video marker link.

  • Key Findings
  • Transcript

  • The new business comes from all different areas, replacing equipment, selling parts, initiating projects to improve efficiency or add capacity – he sees it all as a result of the newsletters.

  • My Review Help

    New Business – You’re not trying to get new business, so let’s talk about returning clients. Did they buy screens that they have bought in the past – I don’t know how they wear out. Something like that, something they add on to existing parts, they have got to purchase something different – we don’t mention parts here, but I guess we could add parts to the list. What would you say most of your returning clients you haven’t seen for a while are coming back for, based on these newsletters?

    Adriano

    That’s a tough question to answer. I guess it’s everything – from replacing aging equipment, to needing spare parts, to looking at a new application to adding capacity or improving efficiency for existing equipment, so it’s everything under the sun. Everything we do, guys are contacting me for it.

 

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