Interviewed: August 12, 2014
Video: 1 minute 18 seconds
PLAYER NOTE:If you are on a mobile device, you will need to click play after you’ve clicked a video marker link.
Adriano’s industry was new to them, but since his industry is so unique, he doesn’t think that was a key factor. They did seem to understand the needs of his customer base and were able to construct a professional newsletter, as well as suggest materials to include.If we talk about their past experience, do you feel like they knew your industry at all when they first got into it, or are they learning it as they go along?
Adriano
I don’t think they knew much about the industry that I was in. I think they know the customers in my industry, the time they have available, and what sort of material they would probably like to see, so they could advise me on that sort of level, but to say that they were well informed about my particular industry, or the equipment that I sell, I would say no, but I didn’t think that was what they would bring to the table. What I needed their help with was basically how to lay out a proper media, put together a newsletter. However, they sent me many examples of newsletters that they are currently sending to other customers in other industries, so I could get some ideas and see what other guys are doing and see which ones would work for my industry and which ones wouldn’t.