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Home / Published Stories / Email Marketing / Story Page / Adriano M Customer Story – Conversations Facet

Adriano M Customer Story – Conversations Facet

Interviewed: August 12, 2014
Video: 2 minutes 2 seconds

Results
Success
Conversations

Segment:
Section:
Facet:

Discussion:

Email
Social Media
Phone

PLAYER NOTE:If you are on a mobile device, you will need to click play after you’ve clicked a video marker link.

  • Key Findings
  • Transcript

  • Adriano definitely sees a mix of phone call and emails (not so much social media) as a result of the newsletter. By setting the subject of email clicks to something unique, he is able to see exactly what the email recipient is responding to.

  • My Review Help

    Did they, now these are not new leads, these are recipients you are sending to. Did the emails generate any conversations? The big difference is, did they just happened to call you because they needed a part? Did they specifically call you because of your email?

    Adriano

    Of course

    My Review Help

    Do you feel like sending out these emails did spur some extra conversations from people?

    Adriano

    Absolutely! That’s the reason why we continue to do it. That’s the reason why we continue to pay for the service every year. It’s because it does generate leads – not new customers I’ve never heard of – that’s not really it’s strength, but project leads, existing customers that have new projects in the plans that they have been thinking about, and now they want to talk to me about it. So, I splatter my email address all over the newsletter, so when somebody clicks on it, the title (subject) of my email is my newsletter.. Most customers in my industry don’t go to the effort to change the title – they just send it, so I immediately know that they have clicked on my email from my newsletter, so I can see OK, he’s responding to my newsletter versus just sending me an email from the blue. So that’s one little trick that I can see someone responded directly from my newsletter.

    My Review Help

    Well, would you say email is the primary source of your conversations, clicking on the link directly versus calling you or doing the social media-type thing, going to your Facebook page?

    Adriano

    I would say it’s 50-50 with phone calls. When a customer is reaching out to me, it is either a phone call, or an email.. And most sales (and most projects) have to be dealt with face-to-face. So this gives people a way to reach out to me – another easy way to reach out to me without having to visit their plant and talk about what they want to do.

 

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