Interviewed: August 12, 2014
Video: 2 minutes 33 seconds
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eXtra Contact created a new banner for the newsletter, demonstrating their graphic creation capabilities.OK, Campaigns themselves. Basically, the Strategies, how they sequenced them, now you’re handling the sequencing, once every 2 months it sounds like, and it sounds like that is probably appropriate for your audience that you have there. Addressing your objectives was basically Staying Connected. Did they roll out on time? Something that we are not really talking about here yet (something I wanted to comment on) is your banner on your newsletter. That’s a nice little banner across the top. Did they help you with that?
Adriano
They did. When I first started the newsletter, I wanted to make the banner and the colors and everything like that match our website, so that there was a consistent message, so guys would receive their initial newsletter and they would immediately attribute it to bmandm, this is a bmandm newsletter, that sort of thinking. But as time went on, wanted to improve on that. So I asked Dave and the guys at eXtra Contact to come up with a design, and I left it basically in their hands. And, believe it or not, the one that I use is the one that they sent to me first. So there was no back-and-forth, or I don’t like this, and this is the third or fourth draft,or I don’t know why he used this image and they did not use the other. Basically, I accepted the first draft that they did because it was that good. That’s the one I use for my newsletter now, and I hope one day that our website starts to reflect my newsletter a little bit more.
MRH
So you would say they are very competent as far as producing graphics for your newsletters if you need them to
Adriano
Yes. The people that I work with are very talented when it comes to graphic design, understanding that side of the business, so no issues there at all
MRH
So if you cannot come up with your own graphics, you don’t have to worry about it. I know with some people, it’s This is the graphics that I want, but if you are not that type of person that gets your own graphics and you need someone to help you, they are very competent in that area.
Adriano
Yep